I am a bilingual Marketing manager with a successful track record of applying strategic thinking to operational goals.
I have been passionate about digital for quite some time now, and as you will see, I have acquired a great deal of experience over the last 10 years.
I am recognized as a passionate high-level team player, as well as a strategic and innovative leader with strong interpersonal, analytical and relationship‐building skills.
As a fully bilingual digital marketer I am very passionate about digital performance and use an analytical, data driven approach to optimize performance. What I am most passionate about is stitching data points together to paint the perfect path to purchase user experience for each recognized persona.
In my previous role with Tina Davies, a fast-growing Toronto-based cosmetic company, which was recently recognized as Canada’s fifth new growth companies by Canadian Business, I was responsible for creating and driving all business objectives and brand presence.
Most recently, my focus has been on launching a new website, two sister brands and a wide array of new high-end cosmetic products, while managing a lean team of eight.
My time at Home Depot was an amazing learning opportunity, I was responsible for creating and executing a dynamic, cutting edge digital strategy. I was also responsible for educating and presenting digital strategies to internal & external partners, while also working with them to garner brick & mortar insights to help optimize our digital strategies.
I also worked in collaboration with the external communications teams/agencies in the development and execution of their influencer program. Ensuring that influencer and third-party content was integrated into the larger digital marketing framework, thereby ensuring that influencers upper funnel audiences were welcomed into the path to purchase funnel.
Click HERE to learn more about my professional experience by checking out my Linkedin profile!